How to Build Your Personal Brand

https://www.theguardian.com/careers/build-personal-brand

This article discusses the importance of a building a personal brand and provides steps on how to build a personal brand successfully. Traditionally, a personal brand is built by working hard at your workplace in hopes of being noticed. Before social media and online profiles, your personal brand was essentially what was said about you when you weren't in the room.

Today, we rely so heavily on social media and networking platforms for a wide variety of reasons. LinkedIn is an example of a networking platform that has been discussed within this course which can help create a personal brand and ultimately find employment.

Is this article completely outdated for not mentioning anything to do with social networking or technology? Or is the 'old school' way of personal branding that is discussed in the article still prominent in today's workforce? What aspects of this article are still relevant, and which aspects have been replaced with technology?

Comments

  1. Adam Kula24 March 2018 at 12:22

    I believe that this article is certainly outdated, as the "old school" way of personal branding is just not realistic anymore, as there is so much information about people that employers have access to on social media networks. For me, LinkedIn serves as the most notable form of personal branding, as it reflects your work experience, skills, desires, and it allows employers a chance to get to know potential workers prior to advancing into the interview stage. I believe that LinkedIn was created for the soul purpose of helping people who were looking for work to create a personal brand for themselves. Personally, I like the old model of personal branding better, as I believe that LinkedIn and social media networks aren't always trustworthy sources of information, and people may lie on their profiles in order to appear more attractive to employers. Nevertheless, I do think that this is the way of the modern world and the workforce as a whole.

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  2. Unknown26 March 2018 at 07:05

    I find it very interesting that the traditional way to build your personal brand is to work hard at the job you are currently in so that you can be noticed because now, building your personal brand requires social media and the connections that you create online. I agree that we are so dependent on social media and networking platforms to the point where we have minimized the time we take to make face-to-face interactions such as bringing in physical resumes to a company.

    Similar to Adam’s argument, I also believe that this article is outdated since social media and networking platforms provide companies personal information about potential employees and a glimpse of their personal brand. Despite the conveniency of social media networks that provide personal information, I think that platforms such as LinkedIn are not adequate in representing someone’s personal brand. By example, the endorsement part of LinkedIn is not trustworthy since anyone, such as your close friends, can endorse skills that you may not really have.

    To put it briefly, it is very interesting to see this dramatic change from the ‘old school’ way of building your personal brand to the modern-technological way of promoting yourself online but I think that the old school way is still very important when creating connections with employers because that is when they can truly get a grasp of who you are as a person.

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