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Why Personal Branding is Important

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The truth is, everything we do helps to shape our personal brand, whether we like it or not. The sooner we can face this harsh reality, the sooner we will be able to control the messaging of our brand. A personal brand is not a tagline or a list of accomplishments; it’s a physical embodiment of the way people perceive you. In most cases, our brand is formed for us by the people we meet through the way we present ourselves. The second an employer meets you he/she decides if your pillars of values align with theirs, indicating a “culture fit.” Our ability to control our personal brand comes from the careful alignment between the way our employers perceive us and the way we perceive ourselves. How to discover and develop your personal brand: 1.      Step outside yourself to analyze how your employers, peers, and community might perceive you. Does this align with how you perceive yourself? Where do you think the gaps lay and what are the similarities? 2. ...
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AMA - Shak Lakhani, Startup Founder at Y-Combinator

For this blog post, I’ve decided to reach out to Waterloo entrepreneur currently going through the Y Combinator program. He will do an AMA (Ask Me Anything). This will provide the class with an inside look at both Waterloo’s and The silicon valley’s ecosystems. How this will work I’ll pass on all the questions asked by the class to Shak and post his answers at the end of each week. This will continue within reason (to respect his time) until reading week. Introducing Shak Shak Lakhani is a co-founder of Avro Life Science, a biotech Startup developing skin patches for generic drug delivery. Shak leads R&D, clinical strategy, partnerships and fundraising at Avro. He has 5 years of research experience under Rhodes Scholars and the Canada Research Chair for Nanotechnology Engineering. His research has been published in leading journals including Nature Materials and Bio fabrication. He and his team previously worked out of the velocity garage in Kitchener and have since moved ...
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Apple and the iPhone X: Imitation or Innovation?

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  http://adage.com/article/digitalnext/iphone-x-imitation-innovation/310506 This link is to an article, in which one Apple consumer critics Apple, specifically their iPhone X as being an imitation and not an innovation. A topic we discussed last lecture, about technologies that the government and military forces are funding/ producing for Apple who is then taking these features together into one portable piece of technology. The criticism that this is taking previous innovations and therefore, not creating a brand new or original idea. I thought this article was interesting because of the yearly hype around the iPhone that leaves some consumers wowed with new innovation from added features, and others just bored. It seems that they believe Apple has only made minor improvements on previous technology developments in the features of their phones. Thought it was interesting and would love to know your thoughts. Question for discussion: Do you feel that in some of the recent y...
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